Sunday, May 31, 2009

Notes on Trailers

EMERGENT VIDEO

The Big Picture made Small
The trailer is a means in which to repackage a much larger item, selecting those moments to create a distinctive memory that will transport the individual to a directed outcome of experience.

Through a process of distillation of a larger project, the trailer portrays an apparency of summarization, but has within its agenda to direct alternative meanings and experiences that are not necessarily indicative of the complete project.

Trailers are fragments disassociated from the whole that release their responsibility to the whole. What happens when the fragments of the trailer reveal no story, or create a narrative that questions the validity of the whole?

The space between events, the space of indeterminacy becomes as much the projected narrative as the fragments that are revealed in the body of the trailer.

Making the trailer before the film provides a similar response.

The trailer can be understood as a form of propaganda. It rarely if ever captures the essence of what it has been distilled, and seeks to create and supplant its very own origins. The trailer is an imaginary device to construct an entirety.


READ/VIEW

“Eidetic Operations and New Landscapes”, James Corner

Landscape Narrative, Design Practices for Telling Stories, Chapter 7 “Opening Narratives”, Potteiger and Purington

ARCH 415 - THE CINESTHETIC LANDSCAPE

Introduction
On a primary level, design can be understood as an imaginary realm of vision and insight, often operating through the subconscious. Video functions in similar realms and has only marginally been utilized towards the production of physical design, i.e. architecture – landscape – interiors.

This course will introduce and advance videography as an operational path towards design analysis, intervention and representation. The broad nature of subjects, ideas, and methods covered in film and video throughout their history, lend themselves to a multiplicity of design approaches. By borrowing the operations of filmic montage, and the assemblage of thought inherent in the medium, designers have an opportunity to translate these methods into design interventions, and ultimately built projects.

Video, through its visual, temporal, and visceral mechanisms, is an intervention process that distills memory as a means to inform the present. Given the dynamic and changing nature of the landscape, the complexity of urban issues and characters, the video camera becomes an appropriate tool for representing sites within context, engaging time, movement, and narrative. As part of a suite of digital media tools, video is a realm of montage in which to narrate and illustrate design positions. Video is conceived of as an active participant, an agile agent of representation and design.