EMERGENT VIDEO
The Big Picture made Small
The trailer is a means in which to repackage a much larger item, selecting those moments to create a distinctive memory that will transport the individual to a directed outcome of experience.
Through a process of distillation of a larger project, the trailer portrays an apparency of summarization, but has within its agenda to direct alternative meanings and experiences that are not necessarily indicative of the complete project.
Trailers are fragments disassociated from the whole that release their responsibility to the whole. What happens when the fragments of the trailer reveal no story, or create a narrative that questions the validity of the whole?
The space between events, the space of indeterminacy becomes as much the projected narrative as the fragments that are revealed in the body of the trailer.
Making the trailer before the film provides a similar response.
The trailer can be understood as a form of propaganda. It rarely if ever captures the essence of what it has been distilled, and seeks to create and supplant its very own origins. The trailer is an imaginary device to construct an entirety.
READ/VIEW
“Eidetic Operations and New Landscapes”, James Corner
Landscape Narrative, Design Practices for Telling Stories, Chapter 7 “Opening Narratives”, Potteiger and Purington
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